Cipó-Survival: Thais Bernardes’s Jewels in Defence of the Amazon
There’s a combination of elegance and sustainability in the sterling silver jewels of the Cipó collection, which – thanks to the partnership with Survival International – also translates into a concrete support to indigenous populations in defence of their land. That, after all, is the land of all of us.
The Origins of Survival
In 1969 the “Sunday Times” released a report exposing the tragic situation of Amazon Indians. Learning the news with dismay, a group of volunteers decided to raise their voices against this huge humanitarian crisis by forming a worldwide movement to give tribal peoples a platform and support them in their struggle for survival.
Thus was born Survival International.
Indigenous Peoples in Brazil
Today in Brazil there are around 305 indigenous tribes with a total of almost 900,000 people, 0.4% of the country’s population.
The government has officially recognised the natives 690 protected territories, almost all of which are located in the Amazon rainforest. However, centuries of abuse have left them with very little of what once was their ancestral territory. Nonetheless, the natives continue to proudly defend their language and traditions in spite of the massive theft and occupation of their lands, also thanks to organisations such as Survival, which, by pressuring those in power, fights to guarantee the right to protect their lands and determine their future independently.
The wounds inflicted on indigenous peoples and their environment are a global ecological problem, considering that the Amazon rainforest is a “gigantic lung” that produces about a quarter of earth’s total oxygen. Defending the civilization of Indians and their environment is also to defending the future of the world.
The Partnership with Thais Gioielli
It is far from lost on Thais Bernardes, who decided to devote part of the proceeds of the Cipó collection to Survival International.
The inspiration for the latest creation by the Brazilian designer comes from the liana plant that grows in the heart of the Amazon rainforest, to which the natives are linked by ancient artisanal traditions. The sterling silver spheres, handmade by intertwining thread by thread to create harmonious and weightless sculptures, are combined with fringes and rhinestones that embellish the body and craft an exquisite collection with an ethnic but refined flair in its shapes and finishes. From the sterling silver earrings, including the special four-sphered ear cuff, through the silver necklace with fringes and rhinestones and the exclusive handcuff that wraps the hand at mid-palm, each and every piece is one-of-a-kind, not just in its final outcome but for the ethical concept, which is the foundation of the entire project.
As a matter of fact, since the creation of her brand, the commitment of Thais has gone far beyond the formal and aesthetics refinery of her unique designs, reaching to the research of materials coming from ethical supply chains with a limited environmental impact.
They are jewels for women who want to dictate fashion with style and elegance, but also with awareness, which seems to have become central also in the world of luxury jewellery. Jewels that hold deep meanings just like the millenary culture that inspires them, because, as Thais says, “beauty is not just about looks,” – quite the opposite, she continues – “it is the result of an awareness that we can no longer ignore. In my jewels there is a deep connection with nature and indigenous peoples are the epitome of this spiritual union with Mother Earth”.
Where to find it
The collection is available at the jewellery store on the second floor of the Brian & Barry Building in Milan (via Durini 28) and online at www.thaisbernardes.com.