Thais Bernardes' solidarity jewellery for the Covid emergency in Brazil
A pendant with the inscription 'Amor' and a necklace that wants to be a hymn to nature: two precious creations that combine Made in Italy and Brazilian inspiration. By buying them you will be able to contribute to the purchase of respirators destined for the people of the Brazilian Northeast
The Covid-19 pandemic is not the same all over the world. While some countries already have vaccines, most of which have already been administered, others lack essential life-saving medical devices, such as oxygen and respirators. We speak of India but also of Brazil where the emergency has now lasted for many months. Precisely to finance the purchase of respirators for hospitals in the northeast of the country, one of the regions hardest hit by the virus, the jewellery designer Thais Bernardes re-proposes two of its creations to the public: the Amor medallion (in rhodium-plated 925 silver) from the 'Palavras' collection, and the Acchiappasogni necklace (in 925 silver and gold-plated 925 silver). Part of the proceeds from the sales of these jewellery items will be donated to the Brazilian Red Cross.
"At this difficult time, in the midst of the health crisis running through my country, I thought it was my duty to lend a hand,' explains the Brazilian designer who lives in Milan and founded the brand that bears her name in 2015. "The situation of public hospitals in Brazil is chaotic, and in my own small way, I want to contribute in this fight against Covid-19," adds Thais, who is joined in this solidarity campaign by former 'Velina' Thais Wiggers and former model Nathalia Santos. "With this jewellery, in addition to supporting the cause, you will always carry their meaning with you. Dreamcatchers, for example, represent the web of life, nature, reminding us that everything is interconnected, encouraging us to pay more attention to our lives and our dreams," the designer points out.
The collaboration between Thais Bernardes and the Red Cross inaugurates a solidarity campaign against Covid-19 in the state of Ceará, northern Brazil, which already has more than 600,000 cases and 17,000 deaths. "With money from Italy, through Thais and other partners, we can purchase respirators for local hospitals and personal protective equipment as well as offering food aid for the most vulnerable families,' explains Georgya Almeida, a member of the National Council of the Brazilian Red Cross. Today, Brazil is one of the countries that suffers most from the pandemic: more than 400,000 people have died.
Thais Bernardes' solidarity jewellery is a perfect mix of Made in Italy, Brazilian inspiration and sustainable philosophy. An example of this is also the latest Carnival-inspired collection. Here the gold used in some of the creations is mined by artisans from South America, in particular Colombians, Peruvians and Bolivians, whose working conditions in the mines are protected by the FAIRMINED association. To make this possible, buyers pay a premium on top of the price set for the gold, to be reinvested in local community projects.